Expert Session transforms learning by offering a platform where learners can effortlessly book personalized 1:1 video sessions with experts on any subject. As the lead designer, I led the development of the brand identity, focusing on a strategic application of color theory to evoke emotions and enhance user engagement. The brand is anchored in a vibrant emerald green, selected for its humanistic qualities that promote growth, positivity, and connection. This color is complemented by strategic pops of contrasting colors, which not only amplify the brand's energy but also ensure memorability and uniqueness.
Our branding efforts extended across various touchpoints, including designing impactful marketing landing pages, cohesive social media graphics, email templates, presentation decks, swag and more. Each design element was meticulously crafted to uphold the brand's commitment to accessibility and expertise. Shapes play a pivotal role in the brand's visual identity, inspired by the concept of experts shaping minds. They symbolize the transformative impact of learning and the collaborative exchange between experts and learners.
