Shawn Thornton, former left wing for the Bruins and longtime NHL enforcer was known for his fierce competitive playing style on the ice. He brought the same drive and desire to establish a foundation for victims of cancer and Parkinson's disease to help find a cure.
The website represents Shawn’s passion for hockey and helping people. The look and feel utilizes elements from hockey mixed with patient imagery to tell the story of the foundation and its goals. The content and design are brought together with micro interactions to ultimately drive users to donate to this noble cause.